How-to videos and other self-service content can become a must-have for legal tech companies looking for a scalable way to meet the product support needs of a growing customer base. Still, it is not always easy to distill complex technology issues into a video– or inexpensive – task.
Riley Hawkins, Senior Director of Product and Client Solutions at Evisort, contrasted the rise of video and self-service tutorials in the industry with the growing reach of legal tech, which he thought was going from a “nice” must-have to a “must have” He noted that when the Evisort user base was small, the company had a lot of face-to-face interactions with customers, but those face-to-face tutorials have become more difficult since it did User base has expanded.
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