Rebranding

The merger and acquisition (M&A) process can be a great opportunity for two companies to boost their image and the range of services offered. However, there are some key challenges along the way. Dominika Konieczkowska-Kracik,…

Subscribe to The Financial Brand via email for FREE!Rebranding stores acquired as part of a merger or acquisition involves much more than just changing the logo on the outside of the building. Costs, cultural change and consistency across…