Plant based protein false advertising class action lawsuit investigation

Consumers who buy plant-based protein, including food products, powders, shakes and other supplements: who’s affected?

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Have you purchased and used plant based protein products to supplement your diet with added protein? If so, you may have a legal claim against manufacturers for potentially misrepresenting the quality of their supplements.

Plant based protein is becoming increasingly popular with health-conscious consumers of all ages. Protein is an important ingredient for many health goals, including muscle development, weight loss, growth and development, healthy aging and recovery from disease and injury.

Popular plant based protein products include dietary shakes and supplements, but also every day food products such as burgers, pizzas, cereals and flat breads.

Consumers rely on product labels to understand what they are consuming and to ensure they are getting the nutrients necessary to support their health goals. However, some manufacturers of plant based protein food products and supplements may routinely market and sell products that overstate the actual amount of protein per serving.

As a result, consumers may have overpaid for plant based protein products that contain less protein than advertised.

Do You Qualify?

If you purchased and used any plant based protein product to supplement your diet with added protein, you may qualify to join a free plant based protein class action lawsuit investigation into allegations that manufacturers misrepresented the amount of protein in the supplements.

Fill out the form on this page for more information.

FDA labeling rules require products to list accurate protein content on label

The US Food and Drug Administration regulates the labels of food and supplement products including plant based protein supplements. Food and supplement manufacturers must accurately list the protein content on their product labels. If a product label indicates that a plant based protein powder contains 20 grams of protein per serving, a serving size of the supplement must contain at least 20 grams of protein.

FDA food and dietary supplement labeling guidelines require manufacturers to accurately list the daily value (DV) percentage based on an accurate assessment of the protein level, amino acid profile, and digestibility of the product. DV is a tool that assists consumers in making choices about their daily nutritional needs.

Despite these clear FDA guidelines, some plant based protein product manufacturers may be duping consumers by overstating the actual amount of protein contained in their products. As a result, consumers may not be consuming the full amount of protein they expect during the day. This may prevent them from reaching their health goals.

Consumers who purchased plant based protein products may have a legal claim against manufacturers who overstate the protein content on their product labels.

Protein powder class action lawsuits

Several plant based protein supplement manufacturers have already faced product mislabeling class action lawsuits. These plant based protein powder class action lawsuits allege the supplements contain less protein than advertised.

Two consumers filed a false advertising class action lawsuit in 2018 alleging that Orgain Inc. overstated the amount of protein contained in its plant based protein shake products.

In 2020, Fuel for Fire faced a class action lawsuit claiming the company’s ready-to-drink protein smoothies contain 25% less protein than advertisedbased on amino acid testing.

In 2021, whey protein supplement producer Bowmar Nutrition also faced a protein supplements class action lawsuit alleging that some of the company’s products contain 60% less protein than stated on the nutritional label.

Even if a protein product class action lawsuit does not go to trial, it is possible that a plant based protein class action lawsuit may result in a settlement that provides compensation to consumers who allegedly purchased mislabeled products. Companies will often choose to settle litigation out of court and will agree to pay settlement fees to avoid the possibly higher costs of continuing litigation. Optimum Nutrition reached a class action settlement in 2013 that offered consumers who purchased certain protein products a cash payment of up to $48.

Join a plant based protein product lawsuit investigation

If you bought and used any plant based protein product to supplement your diet, you may have been misled about the amount of protein the product contains. A potential class action lawsuit is one way to hold accountable plant based protein product manufacturers that allegedly overstate the protein content in the products.

You may qualify to join a free class action lawsuit investigation and pursue compensation on behalf of yourself and others who may have overpaid for products that contain less protein than advertised.

Fill out the form on this page for a FREE case evaluation.

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