Google fails to block $5 billion class action lawsuit accusing them of tracking users in Incognito mode

Google failed to dismiss a case in which the company was accused of tracking users in incognito mode. The company is accused of tracking users with their tracking tools like Google Analytics, Google Ad Manager, and website plug-ins even though they know they don’t want to be tracked.

“Google tracks and collects consumer browsing history and other web activity data, regardless of what protections consumers take to protect their privacy,” said the original class action lawsuit.

“The court concludes that Google has not informed users that Google is involved in the alleged data collection while the user is in private browser mode,” agreed US District Judge Lucy Koh in San Jose, California Decision to.

Google denied that users were not informed, saying, “Google is also making it clear that” incognito “does not mean” invisible “and that the user’s activities during that session will be visible to websites they visit, as well as to third-party analytics or ads can use services that the websites visited. “

“Google knows who your friends are, what your hobbies are, what you like to eat, what movies you watch, where and when you like to shop, what your favorite vacation spots are, what your favorite color is and even the most intimate and potentially embarrassing things, you surf the Internet – regardless of whether you follow Google’s advice to keep your activities “private”, “said the three complainants who brought the class action lawsuit last June.

The case is now being heard in the US District Court in the Northern District of California.

via Bloomberg

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