Some law firms and legal staff have expressed their displeasure with that “aggressive” a deluge of emails and phone calls provided by some legal tech sales reps. But are vendors getting more aggressive, or are lawyers just not used to some of the traditional software sales techniques that are firmly entrenched in other lines of business?
Zach Abramowitz, founder of Killer Whale Strategies, believes it could be the latter. “I think so [law firms and legal departments] want to take control of this process and not be sold. … It’s very different from having sales reps come inbound to you and constantly selling to you, ”he said.