Rob Toth, Founder and CEO, OODIENCE Media Channels Inc.
OODIENCE continues its leadership position as a specialist in media and publishing M&A deals for the under $ 30 million market.
We come from investment banking and direct response marketing with a specialization in media. We use our know-how in targeting and lead generation to identify the most suitable buyers based on data. “
– Rob Toth, Founder and CEO
TORONTO, ONTARIO, CANADA, August 27, 2021 /EINPresswire.com/ – The name of OODIENCE, derived from an audience-themed game, works exclusively with publishers, media channels, blogs, magazines, hyperlocals, news, video content and community -Business B. Forums and Q&A sites to generate industry-leading reviews by identifying strategic buyers with a data-centric approach.
Founded in 2016 and based in Toronto, the Toronto-based company is active in international markets and is ready for the upcoming year-end sales and M&A season in the fourth quarter, which is statistically the peak activity for M&A deals, be it for smaller 100,000 – 300,000 US- $ 2 million to over $ 15 million in blog business sales or major publishers.
The 4th and 1st quarter periods typically make up the bulk of business sales as strategic buyers want to add an acquisition to their books before the end of the year or introduce a new budget for acquisitions in the 1st quarter. This is in addition to the natural New Year, new pursuits from many independent buyers and investors.
Regarding the company’s 100 percent close rates at prices that are often above market, founder and CEO Rob Toth commented, “Our approach is absolutely practical. We do not work as a listing agent where we take a large number of customers on board. ”We put them in a general list of buyers and then wait for offers. We come from investment banking and direct response marketing with a specialization in media. We use our targeting and lead generation expertise to identify the most suitable buyers based on data. Let’s have productive conversations that result in a true hand-in-glove fit and win-win for our customer and the buyer party. “
Media M&A remains in high demand with recent deals including Axel Springer’s acquisition of Politico, Nexstar’s acquisition of The Hill a week ago, Future Plc’s new ownership of the majority of Dennis Publishing’s titles and assets, to name a few.
Of course, the market for deals under $ 30 million, and even the world of blogs and content sites under $ 1 million, are just as active as buyers are realizing that owning a specialized audience provides high leverage to not just relevant ones To sell products and services, but also to bring to market whole companies.
One of OODIENCE’s kids and toddler customers did just that when he first built a strong, Google-favored publishing branch, which he then used to launch a product brand and e-commerce store that now has millions of sales achieved everything from just the traffic that their media site receives without seed capital, outside funding, or paid traffic initiatives. This is the benefit of owning the audience rather than leasing them through paid advertising campaigns.
The company works with publishers and blog owners in a variety of markets including previous deals in auto, vegan, food media, hyperlocal news sites, retirement planning, parenting, motorcycle, rock music, teen writing, English learning, motherhood, finance, and dozens of other markets.
OODIENCE is currently seeing a lot of sellers interest in the gaming market as several established publisher brands are looking to sell. However, that could be a by-product of the company’s successful sale of DualShockers.com to GRV Media earlier this year.
The company is pleased to use its institutional knowledge, specialized processes and resources to advise and represent the sale of a new group of media business customers.
Business development and sales
OODIENCE Media Channels Inc.
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August 27, 2021, 3:29 PM GMT
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