Lawsuit hits Trek Bicycle Company for ‘false, deceptive’ helmet safety claims

A class action lawsuit was filed in New York against Trek Bicycle Corporation related to its Bontrager brand, which found that the company used “false, misleading” claims that the WaveCel helmets were highly effective in reducing brain injuries after a bicycle accident be.

One person in State Castle, New York, Andrew Glancey is the head Plantiff, reported on by BicycleRetailer.com on Thursday. The lawsuit not only pointed to the “misleading claims” about the technology described in the construction of the helmets, which were introduced in 2019, but also pointed to inaccuracies in the tests conducted to prove marketing claims.

One of the problems is Trek’s claim that the WaveCel is “up to 48 times more effective than traditional foam helmets” at preventing the effects of a bicycle accident. The suit stated that Trek took advantage of the false claims and charged an inflated price with some models retailing for up to $ 299.99.

A statement from Trek stated that the assault allegation was not part of the lawsuit and that the company would be defending its product.

“Trek believes in our Bontrager Wavecel helmets and stands behind them,” a Trek spokesperson told Cyclingnews on Saturday. “This lawsuit is unfounded and we will vigorously oppose it. The plaintiff has not made any allegations of bodily harm. Trek will continue to responsibly promote and improve this innovation in helmet technology. “

According to BicycleRetailer.com, the lawsuit alleges that a different, modified helmet was used for testing in the study, not the actual Bontrager WaveCel helmet that would be marketed and sold, but a “Scott ARX helmet that was so modified that it contains the WaveCel component ”.

In a 2019 press release for Bontrager’s WaveCel helmet, it was named “the most advanced helmet technology ever developed”. The technology has been described as replacing traditional EPS foam with layers of cells that move independently until the cell walls crumple and slide, diverting both direct and rotational energy away from your head.

When Bontrager unveiled its WaveCel helmet technology, the fanfare over safety and energy absorption was met with heated controversy. Information about product testing conducted at the Portland Biomechanics Laboratory’s Helmet Impact Testing (HIT) facility mentioned that Scott ARX helmets were used in the independent study.

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