How to Credential Your Law Practice

Everyone wants to go with a winner right? That feeling applies when it comes to the legal industry. Lawyers and small law firms will serve themselves by investing in law firm licensing. Law firms are not just awards and accolades that make you feel good about your work, they also give clients, colleagues and companies an insight into the way you work.

Credentials are powerful

In 2019, 84 percent of people trust online reviews and recommendations as much as they would trust a recommendation from a close friend or family member. That number is staggering and hasn’t changed during the COVID-19 pandemic. People are more risk averse than ever, which means you should give them every reason to hire you.

In law firm marketing, law firms can make you more credible in a particular niche. However, it does take some attention and work to earn these awards. Consistency and planning will help you earn awards and stand out from the competition with the awards and credentials you and your business deserve.

Credential Sources

There are several ways that small law firms and attorneys can get testimonials. From attorney ranking sites to lectures and presentations, attorneys should present themselves. Remember, if people don’t know you’re interested in nominations, they won’t ask you or give you credit.

Follow my tips below for specifying resources:

Lawyers ranking sites

Lawyer ranking sites are just one of many options for lawyers who want more references. These sources can also help you gain greater local visibility for potential customers.

Sign up sources to consider include:

  • Martindale-Hubbell
  • Avvo ratings
  • Great lawyers
  • Best lawyers in America
  • Chambers USA
  • Local, national and specialty bars
  • Civic leadership organizations
  • Nonprofit Organizations
  • Other niche login pages

These awards provide the social proof and legitimacy they need to advance your services. Get recognition more often and stand out from the crowd by following these types of testimonials and awards.

It’s also worth noting that ranking and review pages for lawyers typically take the top 3 spots in search results. For this reason too, you should register on these pages. Also, it will help you get a large number of backlinks from high ranking websites.

Publishing opportunities

Aside from website badges and on-page listings, you can also get credentials through typing options. After all, attorneys are excellent candidates for writing well-thought-out articles that add value to readers in a particular area of ​​law. However, it is important to remember that writing publications is different from writing legal entities.

The types of publications to consider include:

  • Bar Associations
  • Right groups
  • Newspapers
  • Blogs
  • Your website
  • Magazines
  • Independent interviews

When writing articles, you need to consider the needs of your target audience and write in a way that makes sense for their knowledge, intent, medium of publication, and other considerations. Consider getting your work published in a legal journal or publication to add extra references to your résumé or résumé, and always incorporate your law firm’s branding voice.

Speeches and presentations

Speaking opportunities are another great way to get your name out there as you build your list of credentials. Lawyer marketing goes beyond digital endeavors, making public speaking a great channel for your offline strategies. When you capitalize on writing testimonials, speeches can be easy to gain.

The speaking options depend on your specific area of ​​activity. In general, however, you can use the following options:

  • Seminars
  • Webinars
  • Meeting of the Chamber of Commerce
  • Industry organizations
  • University presentations
  • Lectures in law school

These authentication opportunities are perfect for making a more meaningful connection with an engaged audience in real time. They also help you become a thought leader in your practice areas. This thought leadership will reinforce your efforts.

Placement of credentials

What many law firms miss is promoting testimonials after they are received. The awards or reviews page won’t do all the work for you, which means you will need to put some effort on the part of your company to maximize its benefits. It can be expensive and time-consuming to promote awards and recognitions. So make sure to invest efficiently when promoting your references. You can advertise your credentials in the following ways:

  • Placing badges on your website
  • Update your resume or résumé
  • Update marketing materials and brochures
  • Press releases
  • Blog posts
  • Social media posts
  • Placement in the office
  • Email Marketing

There are several rules and guidelines that govern the use of logos, slogans, and brand names owned by lawyer approval, reviews, and awards websites. If you win them, check each publisher’s independent guidelines to make sure you don’t misuse their copied and trademarked material. This could result in embarrassing reports or the loss of your reward.

Final thoughts and reflections

Law firms can be of great value to attorneys and law firms. The possibilities are there. Now all you and your team have to do is get out there and follow them up. Consider exploring the opportunities on candidate recognition websites, but don’t miss out on the opportunities offered by writing and speaking.

Continually update your credentials and include them in your legal marketing collateral if necessary. Be careful not to infringe the intellectual property rights of the publishers. This strategy can avoid nasty lawyer advertising violations.

Since there are significant benefits in getting your law firm licensed,

Make sure you don’t leave any prospects on the table.

Comments are closed.