Global Influencer Marketing Platform Market – Key Vendors have adopted different types of organic and inorganic growth strategies such as new product launches, product enhancements, partnerships, and mergers and acquisitions
Covina CA, Jan 22, 2021 (GLOBE NEWSWIRE) – Various factors such as the shift in customers to video-based content across the OTT space and increasing adoption of ad blocking software are expected to drive the adoption of influencer marketing platform market.
The global influencer marketing platform market was worth $ 4.8 billion in 2019 and is expected to have a CAGR of 35.6%.
The Global Influencer Marketing Platform Market report, by offering (solution and service), by application (search & discovery, campaign management, influencer relationship management, analytics & reporting and others), by end-user (fashion & lifestyle, marketing) agencies, retail & Consumer goods, travel & hospitality and others), and by region (North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa) – trends, analyzes and forecasts up to 2029 “.
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- In November 2020, Launchmetrics acquired Parklu, a Chinese platform for influencer analytics. The acquisition will help Launchmetrics gain a foothold in China as the country consolidates its dominance in the global luxury market.
- In October 2020, Upfluence integrated its software into the Klaviyo marketing platform. It boosts the marketing processes in e-commerce by improving insight and targeting.
- IZEA Worldwide BrandGraph started in March 2020. BrandGraph is a social intelligence platform for social media marketers. The engine currently processes over 400 million pieces of content from over 4.5 million influencers worldwide.
- In September 2019, Ahalogy, a Quotient brand, announced the launch of Rising Keywords, a new feature for the Muse platform. The feature will help predict future trends on social platforms.
Increasing investment in the influencer market
The growing interest of the population in video-based content is the factor that is fueling the growth of the market. The rise of social media has allowed businesses to leverage customer engagement. A large number of age groups, as well as a significant number of influencers on social media platforms like Instagram, enable companies to leverage marketing influencers to have a greater impact on the industry. These factors will have a positive impact on the influencer marketing platform industry. The growing need for big data analytics for influencer marketing will also drive the growth of the market. Consumers are relying on overhead content and the increasing use of ad blocking software to increase the need for new marketing strategies. The growing demand for big data analysis, AI and machine training for influencer marketing offers suppliers in the industry numerous opportunities. The increasing need to create a brand image is also driving the market
Increasing acceptance of the influencer marketing platform
With the platforms’ widespread adoption, several brands and companies are struggling to measure the performance of this platform. Such brands and companies are expected to provide influencer marketers with numerous opportunities to work with them, which will encourage market growth.
Search 60 market data tables * and 35 figures * through 140 slides and detailed tables of contents on the topic of “Global Influencer Marketing Platform Market”, by offer (solution and service), by application (search & discovery, campaign management, influencer relationship management, analytics & reporting and Others), by End User (Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Stuff, Travel & Hospitality, etc.), and By Regions (North America, Europe, Asia-Pacific, Latin America, and United States, Middle East and Africa) – Trends, Analysis, and Forecasts by 2029
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Key market insights from the report:
The global influencer marketing platform market was worth $ 4.8 billion in 2019 and is expected to have a CAGR of 35.6%. The market report has been segmented based on offering, application, end-user, and region.
- Depending on the offer, the solutions segment captured a larger share of the global market for influencer marketing platforms in 2019. With the proliferation of social media networks in customers’ lives and the increase in the number of influencers, companies worldwide are focusing on developing effective influencer marketing strategies.
- In terms of application, the Campaign Management segment has the highest growth in the influencer marketing platform market. Campaign management is one of the important solutions that influencer marketing platforms offer different brands. This solution has built-in capabilities for storing campaign records and allows brands to evaluate their campaign performance to ensure that the campaign increases their brand value or visibility with the target audience.
- According to end-users, the fashion and lifestyle segment saw a dominant distribution of the global market for influencer marketing platforms in 2019. The fashion and lifestyle industry is mostly based on visual themes as the audience is more responsive to images and videos of fashion and lifestyle products.
- By region, North America is expected to have the largest market size during the forecast period. The continued rollout of influencer marketing platform solutions and services to all major end users is expected to drive market growth in North America. The governments in North America are focusing and investing heavily in AI and ML technologies while also taking advantage of influencer marketing platforms in the US and Canada.
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Leading players in the global influencer marketing platform market include AspireIQ Inc., InfluencerDB, IZEA Worldwide Inc., JuliusWorks Inc., Kolsquare, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr Inc., and Upfluence Inc.
The market provides in-depth information on the industry base, productivity, strengths, manufacturers, and the recent trends that are helping companies grow business and fuel financial growth. Additionally, the report has dynamic factors including segments, sub-segments, regional marketplaces, competition, major dominant players, and market forecast. In addition, the market includes recent collaborations, mergers, acquisitions and partnerships, as well as regulatory frameworks in various regions that affect market development. The report includes current technological advances and innovations affecting the global market.
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